Sewing Cents

I am fortunate enough to live in Austin, TX which has a fabulous sewing store. They mostly sell and repair sewing machines, and they have a large selection of threads, embroidery designs, and various other sewing stuff. Best of all, they also hold tons of classes to teach sewing enthusists how to use these machines to be more creative. For someone who loves to sew, it just widens my creativity.

Last Saturday was their bi-annual sale with 35% off almost everything in the store. You had to be there between 7am-8am to get the discount and I was on time and in line. Here's why: sewing accessories are riduculously overpriced! An example is this machine embroidery hoop...it retails for $500.00! No electronics, it just attaches to a very expensive sewing/embroidery machine. It probably costs Bernina $20 to make.


Can anyone say price gouging! I could go on and on about digitizing software. The main program sells for $2500 and has add-ons for things like cataloging and design density which sell for $250-$500. The software is ancient technology by current industry standards!

All this to say...my aprons are waaaaaay under-priced. If you factor in the cost of needles ($14.95 retail) and thread ($5.99 retail) I may be losing money!